GOALS OF BEEF CATTLE AND DAIRY PRODUCERS: A COMPARISON OF THE FUZZY PAIR-WISE METHOD AND SIMPLE RANKING PROCEDURE
2003
Beef and dairy producers' goal hierarchies over seven goals are compared using fuzzy pair-wise comparison and simple ranking methods. Results show the two methods do not provide similar goal rankings. Producers place greater importance on some goals than others, but are not in agreement as to the relative importance of goals.
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