The Influence of Tourist Photographic Narratives and Communication on Social Networks from the Perspective of Creative Tourism

Photography is a type of art, represented by codes that transform moments into images, with the freezing of time and space. In tourism, photographic narratives aim to present information and/or moments lived in destinations, in addition to transmitting subjective meanings capable of influencing the construction or deconstruction of stereotypes of spaces visited and disseminated on social networks. The use of stereotypes in tourism is understood as a way to influence people regarding the visitation of tourist spaces. Creative tourism, a distinctive tourism niche, offers visitors the opportunity to develop their creative potential, through more active and immersive experiences, where they do not feel like mere spectators, but co-creators of situations and moments. In this context, the tourists’ narratives through their photographs may contribute to the construction and deconstruction of the stereotypes mentioned here. The main objective of this study is to understand the influence of tourist photographic narratives on the construction and deconstruction of stereotypes of spaces visited and disseminated on social networks under the eyes of creative tourism. One wonders, what is the influence of tourist photographic narratives on the construction and deconstruction of stereotypes of spaces visited and disseminated on social networks under the eyes of creative tourism? A quantitative research was carried out in order to identify whether or not photography influences the creation of stereotypes about the places visited. As well as a qualitative research of a descriptive nature on experiences lived by creative tourists, using photographs of situations lived at the time of their experiences on social networks. This study represents an important contribution to the area of communication and tourism.