Customer Relationship Management Using Android Phone in Tourism

Customers are the vital key for each business and company to help them to grow. So, implementing CRM important tools that will help managers and companies to increase the satisfaction and loyalty of customers more than before. Nowadays it is very difficult for a company to convince a customer with only product or price arguments because of the strong competition in almost all market areas. Mobile technology offers a high potential to significantly transform the ways how a company can interact with their customers and even with own employees. Therefore, this paper deals with the possibilities and aspects to support CRM via future mobile services.