Application of Case Study in Teaching Measurement of Marketing—Base on the Teaching Quality Assurance System of AACSB Certification

AACSB international Certification represent the top level of business college, AOL Measurement of AACSB is the most important method to make sure the teaching procedure and effects meet the requirements. Base on the condition that case study teaching method are widely used in business colleges, the assay uses case study as the measurement of Marketing , and analyze the teaching aim, measurement contents and methods of AOL, and proposed the targeted measurements.1