An Experiment of Influences of Facebook Posts in Other Users

People usually present similar behavior of their friends due to the social influence that is produced by group pressure. This factor is also present in online social networks such as Facebook. In this paper, we make a study on social influence produced by the contents published on Facebook. First, we have executed a systematic literature review of the previous works to understand better this field of research. Then, by executing the Asch experiment, we have illustrated how such social influence can change the behavior of users in Facebook. Through this experiment, we could identify how the social influence type called “conformity” is present in online social network platforms and how this influence can make changes in the behavior of people.