Evaluating Machine Learning Algorithms for Marketing Data Analysis: Predicting Grocery Store Sales

Machine learning is a subset of artificial intelligence that has an ability to automatically learn the data and improve learning through the experience without being programmed. Machine learning is widely employed in numerous applications. There are many machine learning algorithms used to predict the data. Many studies focused on forecasting daily stock market returns using machine learning techniques to perform the analysis. In this paper, the linear regression technique is applied on marketing data, and a model was created to predict the individual customer behaviors for using the given attributes.