Application Research of Chu Culture Symbols Based on the Product Semantics

In modern product design, blending traditional cultural symbols into makes more alternatives available for product appearance design, and endows the products’ internal imagery with deeper cultural and historical value, whereby the traditional culture can be spread and carried forward better. On the basis of building the product identification system model of the Chu cultural symbols, through theoretical research on the product semantics, the paper aims to explore and sum up the important associations between the product semantics and the Chu cultural symbols. We are also engaged in proposing the application methods of product semantics in the Chu cultural symbols, and making the traditional cultural symbols and the modern product design merged perfectly in the forms and connotations.