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Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image
Effects of Electronic Word-of-Mouth on the Potential Customer's Emotions and Product Image
2017
Outi Tuisku
Mirja Ilves
Jani Lylykangas
Veikko Surakka
Sanna Rytövuori
Mari Ainasoja
Mikko Ruohonen
Keywords:
Economics
Marketing
Advertising
Word of mouth
electronic word of mouth
product image
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