THE EVALUATION ASPECT OF DIGITAL BUSINESS MODEL INNOVATION: A LITERATURE REVIEW ON TOOLS AND METHODOLOGIES

Despite the increasing importance of business model innovation (BMI), a lack of understanding on the evaluation aspect still exists within research. Thereby, the development of tools and methodologies for BMI lacks sufficient consideration in both theory and practice. This paper contributes by systematically reviewing present literature with an explicit focus on the applicability in digital BMI projects. The authors elaborate a categorization of tools and methodologies concerning two major logics of evaluation: analytical/effectual and quantitative/qualitative. This sheds light upon the dominant mode of evaluation within different stages of digital BMI processes.