EC BUSINESS MODE ANALYSIS OF MANCHES COMPANY OF JAPAN

This paper focusing on MANCHES Company,one of the most famous companies in Japanese clothing industry circle analyzes MANCHES Company how to make good use of existing conditions to enter into Internet and local the market properly and realize the transformation from a traditional enterprise to the EC enterprise successfully.This paper also analyzes further more MANCHES Company how to use the integration of value chain and transforming the traditional operation pattern and reforming the traditional business circuit creating competitive advantages during carrying out B to C commerce.Its hoped to provide some references and enlightenments to explore and push forward the Chinese EC development of traditional enterprises.