DOODLE E A COMUNICAÇÃO IMERSA NO DESIGN DA MARCA

This article analyses the use of interactive mutating logos by Google as a communication strategy in the cyber culture. The main objective is to analyse the use of Doodles. They interact with the users and are used depending of motifs and celebrations, so the Google logo reassures its power in the cyber space. Profound analyses were done on the mutating logos created by Google. Bibliographic investigation and immersion in social networks were used as research tools. It was observed that the company logo became a hypermedia interacting with the users by animation, games and multi media. In that case, the logo didn?t lose its identity but became active, "alive".