농어촌관광 비즈니스의 활성화 방안 연구

Many individual rural tourism business projects in the rural, forest and ocean area are invested without business speciality, business mind, cooperation and network. For the investment effectiveness and business income at the rural area, the 7 Rural Tourism Business Models are defined that four main business sectors of private business, community business, governance business, chain network business are managing four different business styles of farm tour, B&B, theme park, therapy center by selecting the three different contents of theme, agro-products, functions. For the rural tourism business development the fural network and package business system are required, and the Rural Tourism Business Federation in Seoul by organizing Network Chain Headquarters of 7 Business Model, and the Rural Tourism Business Forum in local area are suggested to establish. For the actual plan, the global brand, marketing system, service and facility standards developing are suggested. Also actual plans are suggested to include the pilot projects plans, business process of 7 business models, the role of central government, local government and four different business sectors.