Analysis of factors that determine students' preferences in choosing an educational institution

At present, the Primorye Territory is most susceptible to migration outflow, as a result of which it loses school graduates, students, postgraduates and highly qualified specialists. The emigration loss of potential highly professional personnel of a particular territory is not always compensated by their return to this territory. This situation can be regarded as a certain threat to the stability of the territory (region), the possibility of its development. In this regard, in order to develop management solutions to curb "educational migration" and identify motivators for young people, it is necessary to determine the factors that influence the choice of educational institutions. Knowing the "starting points" on the way to choosing a higher education institution among applicants, you can determine the competitive forces of higher education institutions and strengthen them, which will allow you to keep young people from migrating from the Primorye.