Waterlink Pakistan: Developing a long-term strategic plan

Waterlink Pakistan is a fast growing International Freight Forwarding Company. In 2004 the war on Afghanistan started and this brought in new business ventures for Pakistan’s shipping industry. The American army invaded Afghanistan and there was need of logistic services in order to provide the transportation service to the different companies that catered to the American Armies’ need. Waterlink Pakistan recognized this opportunity and expanded their business by entering into the Afghan Transit. Afghan Transit brought in a lot of business for Waterlink Pakistan and the company grew. Today Afghan Transit accounts for about 60% of Waterlink Pakistan’s Trade. Captain Ghulam Mustafa (Entrepreneur )  now faces a problem as majority of the company’s business depends on Afghan Transit and in the near future the American Army is planning to move out of Afghanistan. This will bring the business down to a great deal. The moving out of American Army will take about 4-5 years but the company has to look at the future aspect of its business.