Commodity Recommendation for Users Based on E-commerce Data
2018
With the popularity of mobile devices and the development of e-commerce, more and more people choose to buy items in the mobile terminal. Therefore the mobile terminal commodity recommendation services and commodity recommendation algorithms are more and more important. Aim at this problem, this paper conducts a study of predicting the user's purchase behavior based on the online distribution platform and the desensitization data sets provided by the Chinese largest electricity platform Alibaba. Based on the GBDT (Gradient Boosting Decision Tree) model, by using ODPS (Open Data Processing Service) and Python to simultaneously implement machine learning and training online and offline respectively, and combining with the user behavior sequence recorded over a period of time, the user purchase behavior at a later time will be properly predicted.
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