Model Maturity to Determine Student Profile During COVID-19 Pandemic at Public University

COVID-19 has accelerated the virtualization of processes in universities, academically, the role played by students. A maturity model was developed to determine the student profile based on digital culture, organizational culture and the psychological aspect, the latter being the most affected during confinement. These aspects were integrated to create a model in which students were classified into five profiles: silent, cooperative, creative, star, and superstar. This will allow us to know what type of student we have and what strategies to implement to achieve that they reach the profile of superstar student and can face the virtual teaching - learning process with success. To validate our model, it was applied to a public university where the level of maturity of the students was evidenced and strategies were established that would allow us to lead students with a superstar profile. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.