Labeling of Vanilla Type Affects Consumer Perception of Vanilla Ice Cream

2005 
The effects of labeling v The effects of labeling v The effects of labeling v The effects of labeling v The effects of labeling vanilla type on consumer liking of v anilla type on consumer liking of v anilla type on consumer liking of v anilla type on consumer liking of v anilla type on consumer liking of vanilla ice cr anilla ice cr anilla ice cr anilla ice cr anilla ice cream w eam w eam w eam w eam were evaluated. Three experiments with 144 to 150 panelists using 4 commercial ice creams were done where the samples were initially experiments with 144 to 150 panelists using 4 commercial ice creams were done where the samples were initially experiments with 144 to 150 panelists using 4 commercial ice creams were done where the samples were initially experiments with 144 to 150 panelists using 4 commercial ice creams were done where the samples were initially experiments with 144 to 150 panelists using 4 commercial ice creams were done where the samples were initially not labeled with the type of v not labeled with the type of v not labeled with the type of v not labeled with the type of v not labeled with the type of vanilla flav were evaluated, the labeled, naturally flavored sample was liked more than the unlabeled sample overall; when were evaluated, the labeled, naturally flavored sample was liked more than the unlabeled sample overall; when were evaluated, the labeled, naturally flavored sample was liked more than the unlabeled sample overall; when were evaluated, the labeled, naturally flavored sample was liked more than the unlabeled sample overall; when labeled, the artificially flavored ice cream was liked less than the unlabeled sample. Labeling was shown to affect labeled, the artificially flavored ice cream was liked less than the unlabeled sample. Labeling was shown to affect labeled, the artificially flavored ice cream was liked less than the unlabeled sample. Labeling was shown to affect labeled, the artificially flavored ice cream was liked less than the unlabeled sample. Labeling was shown to affect labeled, the artificially flavored ice cream was liked less than the unlabeled sample. Labeling was shown to affect consumer liking. consumer liking. consumer liking. consumer liking. consumer liking.
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