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Service Marketing and Management
Service Marketing and Management
2007
B.G.C. Dellaert
J.D.P. Kasper
Jos Lemmink
J.C. de Ruyter
Janjaap Semeijn
Martin Wetzels
Keywords:
Service product management
Marketing management
Digital marketing
Marketing
Marketing mix
Service guarantee
Marketing research
Business
Marketing strategy
Return on marketing investment
Relationship marketing
Correction
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