Kayseri İlinde Balık Tüketimi ve Tüketici Tercihlerinin Belirlenmesi

In this study, it is aimed to determine the fish consumption preferences and the social, cultural, economic factors affecting the fish consumption Kayseri province. The data obtained through surveys applied face to face interviews with 529 participants chosen with simple random sampling method were used in the study. Some data of the study were presented as descriptive, and the effect of gender, evaluated through Independent T-test, marital status, income and education level on fish consumption was evaluated by means of One Way Anova. As a result, the mean age of the consumers was 39.1±12.2 and the number of the family members was 4.1±1.3. It has been determined that monthly average income is 3.399±2.599 TL and less fish is consumed in the low income (1000-2000 TL / month) group (P<0.05). In addition, 79.2% of the respondents were married and consumed more fish (P<0.05). It was determined that fish consumption increased in parallel with the education level of consumers (P<0.05). In the study, the first consumption preference was red meat with 53.1%, followed by white meat with 35.8% and fish meat with 11.1%. Almost all (95.5%) consumers stated that they reached the fish easily and 52.4% stated that the fish prices were normal. Among the reasons for fish meat being preferred in consumption is that it is the most delicious (47.3%) as well as its high nutritional value (43.5%). Anchovy is the most preferred (61.1%) fish type in Kayseri, while the amount of fish consumption per capita is calculated as 5.56 ± 4.4 kg/year. Most of the consumers (71.5%) reported that increasing their income will not affect fish consumption and 28.5% will increase. In conclusion, the average fish consumption in Kayseri province is close to Turkey’s average, and the consumption level is thought to be positively affected by marital status, education level and income level.