Differences in sustainability practices and stakeholder involvement

Purpose – This research aims to describe sustainability practices adopted by companies and the influence they have with the involvement of stakeholders. Design/methodology/approach – Qualitative investigation, using case study methodology, was undertaken in 17 companies that use strategic sustainability practices in some way. The companies were observed under the theoretical perspective of social responsibility and sustainability, and with the approach of strategic practices. Findings – Interpreting the data produces an alternative framework of analysis for strategic organizational activities oriented toward the understanding of practices of sustainability, especially in processes aimed at catering to and/or involving stakeholders. The research further supports the idea that sustainability practices, regardless of their level of implementation, have a strong relationship, in these companies, with stakeholder interests. Originality/value – The intent is that the proposed analytical framework will allow further debate toward better understanding of actions focused on environmental determinism and internal company conditions.