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The Influence of Consumer's Happiness Perspective on Brand Personality Preference : Moderating Effects of Attachment Style
The Influence of Consumer's Happiness Perspective on Brand Personality Preference : Moderating Effects of Attachment Style
2020
Hye Kyung Park
Seo Gang Dae Hak Gyo Gyeong Yeong Dae Hak Dae U Gyo Su
Tae Min Kim
Jong-Ho Huh
Keywords:
Happiness
Social psychology
Attachment theory
Personality
Psychology
Correction
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