Estilos de vida promotores de salud como moderadores de compra y consumo de alimentos saludables

The objective of this study is to measure the moderating role of the health-promoting lifestyle, its dimensions and socio-demographic characteristics, on the purchase and consumption of healthy food in a sample of 370 Colombian adults, who are in charge of buying food in their homes. It was hypothesized that the health-promoting lifestyle and sociodemographic characteristics were significantly associated with the frequency of purchase and consumption of healthy foods; it was also considered that the health-promoting lifestyle and some sociodemographic characteristics could predict the purchase and consumption of healthy foods. Research was conducted within the framework of the quantitative approach, with an explanatory scope and a cross-sectional approach. The instruments used were a personal survey question, a sociodemographic questionnaire and the PEPS-I lifestyle questionnaire. The results indicate that age, sex, socioeconomic status, marital status and body mass index are significantly related to the purchase and consumption of healthy foods, as well as to some health-promoting lifestyles. From the multiple regression analysis, it was identified that the lifestyle focused on nutrition, health responsibility and stress management explains 91.8% of the purchase and consumption of healthy foods. The results show relevant information for the analysis of the psychographic profile of the active or potential consumer of healthy food.