Conectar con el público: diseño estratégico de las comunidades de usuarios por la TV
2017
The challenges of human interaction go through the basic need to connect. TV digitization resulted
in a converged environment that strengthens the "de-massification of the mass media". The
increasingly personalized, targeted, shared and commented consumption require strategies to
connect directly to each user, while seeking his own connection with other public and with the
media. This article is part of the strategic interests of the user communities in the converging TV,
especially among the millennial audience. We conclude that have barely yet developed its potential
and opens an avenue of discussion to improve the connection between the transmedia
programming and audiences.
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI