UX Work in Startups: Current Practices and Future Needs

Startups are creating innovative new products and services while seeking fast growth with little resources. The capability to produce software products with good user experience (UX) can help the startup to gain positive attention and revenue. Practices and needs for UX design in startups are not well understood. Research can provide insight on how to design UX with little resources as well as to gaps about what kind of better practices should be developed. In this paper we describe the results of an interview study with eight startups operating in Finland. Current UX practices, challenges and needs for the future were investigated. The results show that personal networks have a significant role in helping startups gain professional UX advice as well as user feedback when designing for UX. When scaling up startups expect usage data and analytics to guide them towards better UX design.