Customized Efficient Collection of Big Data for Advertising Services

Because of the advent of smartphones and Internet development, large quantities of data are communicated indiscriminately, thereby generating rapid increases in data traffic. Particularly in the context of social commerce, with its enormous amounts of information, the user finds it difficult to locate information needed. Even for a company that provides this service, it can be difficult to ascertain the information that is needed by the user. Thus, other companies have arisen to provide the service of helping those companies extract the necessary information from the user data in order to meet the user's needs. In this paper, we describe an efficient method of collecting big data for use by users of customized advertising services.