Halal Friendly Tourism in Non-Muslim Countries: Observational Study in Nepal
2021
Halal tourism is a new trend that has emerged from the rise of the halal industry. Many Muslim
and non-Muslim countries hope to conquer the Muslim tourism market as the Halal market
advances the tourism sector by offering tourism goods, services and infrastructure to meet their
needs. Although in recent phenomena, publications and theoretical studies in this field are still
limited, studies related to provisions and commitments on halal tourism and their patterns are
considered lacking. Thus, the scarcity of literature and specific studies in this field is aimed at
exploring and describing the concept of halal tourism in an Islamic context with special
reference to the verses of the Koran and Hadith as the main sources in Islam. Meanwhile, to
appreciate the existing implementation of this concept, this paper will provide a further case of
the current trend of halal tourism in certain countries in Asia. This study adopted a qualitative
research method using literature study and observation for data collection techniques. The
results of this study include the opening of the concept of halal tourism and a comparison of
cases of halal tourism in Asia, in this case Nepal as a non-Muslim country
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