Análisis de imágenes mentales desde las estimulaciones sensoriales del mundo de la niñez para uso de la comunicación social.

The main objective of this scientific paper is to determine the influence of the construction of mental images, based on sensory stimulation to visual, auditory, tactile and olfactory having children in advertising communication as a reference level, that is why keywords which they are generated are: childhood, mental images, advertising communication. For the theoretical organization of this work various bibliographies that defined childhood, building mental images and their use in advertising communication were consulted. When it comes to scientific support qualitative focus group technique consists of five people, who chose four elements that refer to children to be stimulated and then determine what sensations produced them each selected objects are applied. From the answers given by the discussion group it was established how these could be used in advertising communication.