Energy saving behaviour among individuals in two different contexts: analysing the individuals' energy saving behaviour at home and workplace

The present research attempts to study the energy saving behaviour among individuals in two different contexts: at home and at the workplace. The study proposed and tested a model in which, value orientation, environmental concern, perceived consumer effectiveness (PCE) and personal norm to have an influence on the energy saving behaviour. A total of 359 usable responses was collected via an online survey in India. The data were analysed using structural equation modelling. The findings reported that the altruistic value positively influences the environmental concern, PCE and personal norm which further influences the energy saving behaviour at home (SBH). However, PCE was not found to have any significant impact on individuals' energy saving behaviour in the workplace. Further, a significant difference between individual energy saving behaviour at two different contexts was also reported. Based on the findings of the study, implications for energy savings are also discussed.