Формирование прото-поэтик: новые ипостаси поэтического

The article is devoted to the formation of new poets who consider poetic activity outside the framework of the actual poetic text. Comparison of the positions of Aristotle and M. Heidegger shows a departure from the principle of mimesis: poetry no longer imitates reality, it pretends to create the foundations of the human world, to construct new realities. A new kind of poetic activity is being formed, which becomes social action and social interaction. In this context, the article discusses geopoetics, digital poetics, zoopoetics, communication poetics Key words: new poetics, geopoetics, digital poetics, zoopoetics, communication poetics.