A STUDY ON BEHAVIOUR AND INVESTMENT PATTERN OF INVESTOR FOR DIFFERENT INVESTMENT AVENUES WITH SPECIAL REFERENCE TO AHMEDABAD CITY

Savings form an important part of the economy of any nation. With the savings invested in various options available to the people, the money acts as the driver for growth of the country. The major problem that every Investor is facing is of lack of understanding and lack of patience. Also at the same time very less people have knowledge about diversifying their portfolios. So, many a times they face troubles in investing and also suffer losses which many a times causes mental stress among them. So, it becomes very essential to undertake study for knowing the Investment pattern and their attitude towards investing in different investment avenues. In   this empirical study, data was collected through structured questionnaire over 417 respondents who are investing in any of the available investment avenues and the scope of this data collection is limited to Ahmadabad only. Thus the purpose of this paper is to explore the behavioural aspects of investors and their investment patterns while investing in any avenues. Frequency analysis, Descriptive Analysis, Correlation, ANOVA, cross tabulation have been used for the analysis. The major findings of the study are investor have very conservative approach for investment and their portfolio selection is majorly dependent on their risk tolerance level.