Exploring Food Waste Reducing Apps—A Business Model Lens

Among the most promising opportunities to tackle food waste are the food waste reducing apps. Contrary to what some entrepreneurs and policy makers may initially believe, the challenges are not limited to the technology, so their attention should be extended to a business perspective. Focussing on non-technological aspects, de Almeida Oroski explores nine cases of food waste reducing apps under the business model lens. This exploration reveals four business model types, indicating variations in their value proposition, value creation and value capture dimensions. These decisions can create dilemmas that the entrepreneurs must face. The dilemmas include decisions on whether to be just an app provider or to advance solutions for food waste prevention and reduction and whether to adopt a profit or a non-profit model.