GEOINFORMATION TECHNOLOGIES IN THE PROMOTION OF TOURIST DESTINATIONS IN THE ZONE OF THE GREAT SILK ROAD

To date, travel portals represent the most promising tool for promoting tourist destinations. Compared to traditional print media, their main advantage is the ability to access a wealth of information, services, to make online reservations, to create package-tours, and to obtain interactive representation of tourist sites. The paper discusses tourism demand for destinations of the zone of the Great Silk Road applying key statistics of the Yandex search engine queries. A comparative analysis of tourist destinations portal data has been conducted based on the following criteria: availability of multilingual information, interactive maps, selfguided tour planners, and information about attractions, tours, and accommodation facilities. In order to attract a large number of tourists and to successfully implement the project “Silk Road,” it is necessary to establish a common trans-national tourism portal which would include information on tourism opportunities in all countries.