Ethics in Datafication: expanding on a new datafication framework

In recent years, more and more fields of business have shifted from a traditional working approach to working with customer experience as their starting point for their business. To be able to do this, a business needs to collect data. PDEng researcher Berend Alberts-de Gier is in the process of creating a datafication framework for the company Asito to help them with the data practices needed to switch to a customer experience based approach. This research explores how this new framework relates to existing design methodologies from both a theoretical and practical viewpoint.