Intention-behavior relations: A self-regulation perspective
2004
Several deliberative models of decision making and social behavior including
the theory of reasoned action (Fishbein, 1980), the theory of planned
behavior (Ajzen, 1985, 2001), the model of goal-directed behavior (Perugini
& Bagozzi, 2001) and protection-motivation theory (Rogers, 1983) as well as
theories of goal striving (e.g. Emmons, 1996; Sheldon & Elliott, 1999) propose that the proximal determinant of a person’s behavior is his or her intention to act. Behavioral intention, according to each of these models, mediates
the impact of prior variables on subsequent behavior. Indeed the genesis
of the theory of reasoned action is attributable in large part to the assertion
that the relationship of attitude (and subjective norm) to behavior is
mediated by the formation of a behavioral intention. Similarly, protectionmotivation theory proposes intention as the important motivational
construct mediating the effects of threat and coping appraisal processes on
subsequent behavior. The model of goal-directed behavior also asserts that
intention is the proximal cause of behavior, mediating the effects of
behavioral desire and its antecedents (goal desire, positive and negative
anticipated emotions, attitude, subjective norms and perceived behavioral
control). Both the model of goal-directed behavior and the theory of planned
behavior posit that intentions are the proximal determinants of behavior but
allow for the possibility that, in some circumstances, a person may not have
complete control over behavior and therefore, be unable to act upon his or
her intention. Thus, behavior in these models may be predicted from intention and perceived behavioral control. A fundamental issue for each of these
theories must therefore be to consider how satisfactory is the theoretically
causal relationship between intention and behavior.
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