ANALISIS KEBERLANJUTAN USAHA UMKM DI PROPINSI BANTEN

This study aims to analyze the variables of strategy implementation of generic learning strategies to the sustainability variables of SMEs business, this study provides a good understanding of theoretical and managerial steps that are not done by entrepreneurs of SMEs. The success of the business will be ensured to survive in the midst of industrial processing and weakening the economy both regionally and globally. Example of study 170 SMEs using SME cluster system in the processing industry in Banten Province. Data processing techniques using questionnaires. To test the predefined relationship model, the researcher uses a 23.00 analysis tool that can be used together (AMOS). The variables generated from the generic strategies of competitive strategies against the significant variables of MSME sustainability and have a positive effect on the sustainability of SMEs business. This research can give meaning for the sustainability of UMKM business in order to survive in global competition with big industry today and future