Dollars are green too: a discourse- Dollars are green too: a discourse- based analysis of corporate based analysis of corporate social responsibility reports social responsibility reports

“The research, undertaken by an independent external consultant, reveals that Cathay Pacific is seen as a successful company with a positive image and brand, and is well managed and governed. Our community involvement, sponsorship and support for charities and NGOs are widely recognised, particularly with respect to our work with children and education.”