Research on financial management mode of e-commerce enterprises based on multi influencing factors from the perspective of big data

In the era of big data, the centralization and subdivision of data provide abundant data resources for the financial management analysis of enterprises, but how to stand out from the financial data analysis depends on the innovation consciousness of enterprises. As an important part of enterprise management, financial management should also make changes to meet the development needs of big data. The financial management of e-commerce enterprises often deals with financial and non-financial data. The rise of big data provides powerful information technology support for the financial management of e-commerce enterprises, which enables enterprises to fully explore, analyze and process the information needed by finance. Based on multiple influencing factors, this paper starts with the necessity of innovation in financial management of e-commerce enterprises, and expounds the influence of big data on traditional financial management of enterprises, and also brings ideas and countermeasures for innovation of financial management mode for some enterprises.