Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

Jessica Vega,Déborah Samama

Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

2010

Jessica Vega
Déborah Samama

AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand ...

Keywords:

Marketing
Advertising
Business
Consumer behaviour
Marketing strategy

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