Value as a medical tourism driver interacted by experience quality

ABSTRACTThis study contends that inherent negative effects of medical tourism’ perceived sacrifices such as perceived risk and perceived fee could be lessen by the interaction role of experience quality. The findings indicate that the moderating role of experience quality on the relationship of perceived risk and perceived value was significant. Similarly, the experience quality also had a significant role in weakening the influence of perceived fee on perceived value. In this view, hospitals as well as other medical tourism service providers must make an effort to offer memorable experience and services to patients in order to minimize the negative effects of perceived risk and perceived fee.