모션그래픽 방송채널ID의 수용자 선호유형에 대한 Q방법론적 연구

Visual culture emphasizes the social context. TV broadcasting is one of the important areas of visual culture. TV Broadcast occupies a part in the context of complex modern society through a channel or a program unique identity. In the broadcast channel ID means the imaged work to establish the identity of the feature of the video media broadcasting. The importance of systematic and imaging operation of the exclusive channel is now an integral part of not a choice. Broadcasting has a unique message to be delivered to audiences for each channel or program. And these messages are the features that recognize the characteristics of the program to audiences. Especially in the case of movies or music TV Channel programs, design for originality of program genre is very important to audiences. TV Broadcast channel or the brand image for the program may be a way to take the target audiences indirectly. Therefore, to design a unique ID that contains the identity of their own in many broadcast channels are used for publicity. The purpose of this study is to classify consumers preferences for MTV music channel. Subjective perceptions and attitudes of the audience for these studies were classified the final three types for MTV broadcast station ID.