Measuring the perceived importance of ethics and social responsibility in financial services: A narrative-inductive approach

Purpose – This paper aims to reflect the argument that the impetus to engage in socially responsible actions is ultimately reinforced by the perceived belief that doing so will be beneficial to the corporation in the long run.Design/methodology/approach – The paper uses a narrative‐inductive approach to make important contributions to the corporate social responsibility‐organizational effectiveness literature. Data were collected through a semi‐structured interview, and analyzed using qualitative analysis strategies.Findings – The study reports a profound perceived usefulness of ethics and social responsibility for business in the insurance industry in Nigeria. Furthermore, the study presents evidence that indicates that consciousness about the role of ethics and social responsibility in organizational effectiveness in this context is low, but, nevertheless suggests a positive posture towards the constructs. This positive posture seems to have been driven by the negative image of the industry and the need...