Visualization of Future Transport Concepts

Abstract This thesis addresses new needs in the field of visualization at the company Volvo Technology. Its goal is to investigate and suggest appropriate visualization practices in relation to Soft Products, a relatively new business area of the company. Initially the focus was to find a visualization technique for a specific purpose but the thesis revealed the need for a broader understanding of different visualization techniques. From these insights the thesis describes different possible purposes that visualizations could have at Volvo Technology and suggests appropriate visualization guidelines. To validate and exemplify the proposed visualization guidelines a concept demonstrator was created. The concept demonstrator is a visualization of a future transport concept, and during the creation of the concept demonstrator many problems and needs regarding visualization were revealed. The conclusion argues for a definition of the purpose of visualization before implementing the visualizations at Volvo Technology. The initial goal of Volvo Technology was mainly to focus on ways of creating more impressive visualizations, but the thesis reveals that the needs concerning visualization are much more diverse. // Sammanfattning Denna masteruppsats behandlar nya visualiseringsbehov hos foretaget Volvo Technology. Malet med uppsatsen ar att undersoka och foresla lampliga visualiseringstillamningar inom omradet ”Soft Products”, ett relativt nytt branschomrade hos foretaget. Till en borjan lag fokus pa att hitta en visualiseringsteknik for ett specifikt syfte, men det visade sig att aven en bredare forstaelse for olika visualiseringstekniker behovdes. Med dessa insikter som grund beskriver uppsatsen olika syften visualiseringar kan ha hos Volvo Technology och foreslar aven lampliga riktlinjer for visualiseringar. For att validera och exemplifiera dessa riktlinjer skapades aven en konceptdemonstrator. Konceptdemonstratoren ar en visualisering av et framtida transporteringskoncept, och nar konceptdemonstratoren skapades identifierades flera problem och behov relaterade till visualisering. Slutsatsen beskriver vikten av att definiera syftet med visualiseringen fore implementering. Det ursprungliga malet fran Volvo Technology var att fokusera pa nya satt att skapa imponerande visualiseringar, men den har uppsatsen demonstrerar att behovet av visualiseringar ar betydligt mer mangsidigt.