ANÁLISE DE UMA FEIRA AGROECOLÓGICA NO MUNICÍPIO DE ARARAQUARA – SP

This study analyzes an agroecological fair in Araraquara – SP. It used the case study as method, with the techniques of direct observation, field diary, open interviews and documentary research for data collection. It also used the SWOT matrix as an aid in data analysis. The fair has been taking place for three years and counts with six farmers’ tents. The main current opportunity is to be officialized in the local public program that supports agricultural commercialization.