A Cognitive View of Balanced Decision Making

Thoughts without content are empty, intuitions without concepts are blind... The understanding can intuit nothing, the senses can think nothing. Only through their union can knowledge arise. - Immanuel Kant This conceptual paper suggests that intuition and rationality is not only a continuum but a cyclical system. Our preliminary framework, the Balanced Cognitive View was developed by exploring the traditional dichotomy of dual system theory and its evolution into various continuums as well as by observing many interactions across the distinctive systems. It explores an important overlap in cognition and decision making that lies between neurocognitive sciences and psychology, and management studies. Whereas past research has illustrated intuition and rationality as a continuum or a dual- system, we propose to increment current research with a comprehensive decision making model. Our model of balanced decision making integrates intuition, metacognitive awareness, bounded rationality as well as tacit knowl...