Developing e-loyalty toward Online Retailer from e-WOM, Reputation, Information Quality and e-trust

Customer loyalty has been an important asset for an online retailer. Previous studies stated that e-trust is an important variable in building e-loyalty. Previous studies also show that e-loyalty and e-trust are influenced by reputation, information quality, and e-WOM. The purpose of this study is to empirically investigate the impacts of information quality, reputation, e-WOM on e-trust, and e-loyalty in Indonesian online retailer context. Data were collected to test the model from the millennial generation in the Indonesian as respondents, and empirical analyses were performed using SEM PLS. The results showed that e-trust is an important factor on e-loyalty, information quality has an impact on e-trust and e-loyalty, reputation also has impact on e-trust, and e-loyalty, information quality have a significant impact on e-trust and e-loyalty, and e-WOM only have a significant impact on e-loyalty.