Obesogenic and Youth Oriented Restaurant Marketing in Public Housing Neighborhoods

In the case of restau-rants, POP marketing that focuses on the product involves features of the food itself such as color, flavor, shape, presentation, and serving size. The price of the product to the consumer involves not only the listed price, but also additional costs that may be involved (eg, transportation) in obtaining the product. Placement refers not only to where the food is located in the restaurant, but also to where the restaurant is located in the neighbor-hood. Promotion refers to special product features that encourage trial and sale, such as inclusion of licensed characters or toys, or bundling of prod-ucts together. These “4 Ps” of marketing work to-gether to influence purchase and consumption, particularly where dining outside of the home is concerned.