Study on Environment Quality Evaluation for the Migrant Workers Returning to Hometown for Entrepreneurial——Based on Survey of 236 Entrepreneurs in Jiangxi Province

The quality expectations model of the migrant workers returning to hometown for entrepreneurial was established, the paper described the the advantages and the use process of conjoint analysis method, migrant workers home business expectations factors and attribute levels of the migrant workers returning to hometown for entrepreneuria were studied. The utility value and the relative weight of entrepreneurial skills training services, tax breaks, financial support policies, project support , the maturity of the business park,and transport facilities were obtained by the survey and data analysis.The results showed that tax cuts, financial support policies, the maturity of the business park,and transport facilities were important foctors, but entrepreneurial skills training services and programs to support were considered less. Finally, a case study of one venture entrepreneurial environment, the quality evaluation of entrepreneurial environment was quantify based on five-point method.The entrepreneurial environment evaluation matrix was created,these effort was for the overall evaluation, and provide a reference for building the good entrepreneurial environment.