An information communication method, an information communication apparatus, a program and a recording medium

Provides information communication method, an information communication apparatus, a program and a recording medium, an information communication method comprising: a normal imaging step, the exposure to the exposure of each line of the image sensor starts sequentially at different times, and the exposure time of each row of adjacent exposure and and having a partially overlapping manner on the first exposure time period acquired photographic image data of the first row between exposure; the case where the visible light communication step of transmitting a signal through the change in the brightness of the subject, to the above the same manner, shorter than the first exposure time second exposure time of photographing the second image data acquired by the object corresponding to the luminance change occurring in the second image data in correspondence with each exposure line bright line style demodulation, to acquire information, including the destination information; and a display step of displaying a guide to a destination; visible light communication step, a second exposure time of 1/480 seconds by setting or less, so that second image data generating bright line pattern.