Hunches and Hunters

What will make the potential reader of Cross Cultural Management: An International Journal pause, pick up this new journal, flip through, stop now and again for a serious look, and return to the journal again and again over time? I do not know for sure, but what I would like to do in this position article is offer my hunch. In addition to being a hunch it is an invitation to start an early dialogue between readers, contributors and editors on just what would be most heuristic.