Applications of Personalized QR Code on Packaging Design

As the aesthetic value of man is rising, how to use QR code in an effective and attractive way has become an important issue in the process of packaging design. This paper is to satisfy QR code information storage, as well as to carry the QR code principle on thorough research under the premise of normal reading so as to find the QR code design constraint. And then, this paper is divided to recognition level and layer information level, combine QR code with packaging design to form new QR code. In the analysis and comparison of the existing design method of QR code, the target graphics of this method can be organically combined with data graphics. It will create more harmonious and more personalized visual effect of QR code, making the packaging design unique and promoting corporate image.